My Favorite Ketchup: An Interview With A Food Guru

Cooking is the only craft that relies on all five senses. The only way to become a great cook is to use them all.” Gail Simmons, judge on Top Chef (now in its ninth season) as well as on Top Chef: Just Desserts (which just began its third season) joins us for an interview and shares her insights.  But more than being a judge on one of the highest rated TV shows, Gail was an early fan of The Sweet Beet and it is for that reason that I asked her to come talk to us!  (And because she is an engaging and generous person who also knows a helluva lot about food.)

What helpful home-cooking tips can you pass on to us from having watched thousands of cooks succeed and not succeed?

  1. Read the recipe thoroughly then pull out the ingredients and plan out the prep before you begin to cook (called “mise en place”).  Actually measure them out so when you’re cooking you can use the “reach and dump” approach. This is a far easier and more reliable way to cook.
  2. Taste your food as you go and season as you go. It’s much easier to correct a dish when you’re half way though than when you’re done.
  3. Trust your instincts. There is a reason why you never see a measurement for salt and pepper in a recipe – no one can tell you how much you need. Cooking is the only craft that relies on all five senses. Use them all!

You’re exposed to a lot of food trends – are there any you’re getting tired of?

This is one that I’m not really tired of, I just think that some cities (including NYC) don’t do it very well (compared to say Austin, Texas) and that’s food trucks. In Austin there is literally a perma food truck “park” . There’s an egg truck called “The Local Yolk” with various flavors of deviled eggs, and “Pig Vicious” with pork belly sandwiches!

Any trends you’re seeing that might be on verge of becoming big?

I’m seeing a lot of people attempt the curing and brining of their own meats.  For example, people making their own beef jerkey. It’s small scale now, but it’s growing.

Speaking of preparing foods are there any small-scale packaged foods you’ve fallen in love with recently?  

Yes!  Two….

Sir Kensington “ketchup”:  It’s thicker than normal ketchup and has a hint of salsa but it’s smooth. (Sidebar from Michelle: Another vote for Sir Kensington! It was served at two restos in NYC where I ate, The Little Owl and The Fat Radish. It was so delicious, that after the burger was gone, I spooned the remaining ketchup out of the tiny bowl it came in and ate it. It’s now available at some Whole Foods and Williams Sonoma. It comes in Classic and Spiced – go for the Spiced, which is not too spicey and buy two.)

Red Boat fish sauce: Many people are turned off by the idea of fish sauce, but when used sparingly it’s genius. Red Boat is an exceptional brand from Vietnam – add to salad dressing or dipping sauce or as one chef taught me, put a drop in your risotto and you will need less cheese to get the same rich flavor. It adds a deep umami flavor. (Sidebar from Michelle: It now has its own Facebook page and is available on Amazon.)

You’ve tasted literally thousands of dishes on Top Chef, is there one that stands out above all others?

That would have to be the Fried Banana Fritters with Sriracha. (A Thai hot sauce that’s ubiquitous and comes in a clear plastic bottle with a green plastic top). It was so good I still crave it.

Any terrible ones?

Yes. But I can’t say.  I can say however, that after nine seasons I have never gotten food poisoning.

Most common mistakes that you see the chefs make on the show…

It almost always it has to do with them not tasting their food (due to the enormous stress and time pressure).  There’s also the issue of under and over seasoning, and poor “balance”. Balance is key in cooking – you want a little acid, a little sweet, a little savory – the flavors should be harmonious.

Anything viewers would be surprised to know about the show?

Judging does not take 15 mins (which is all the viewer sees on TV) – it takes hours!

Is all the access to food content making us better cooks or is it simply entertainment?

I can’t say it’s making people better cooks, but it is opening up the conversation and making us more aware of food. The basic language and knowledge has been greatly elevated because of the access too food content.  It’s also opened up food and cooking to new audiences. There are now seven year olds that want to be chefs!  But food as entertainment has been with us for a long time – in the 60’s Julia Childs was cooking on TV.  Like baseball,  food will never go out of style; we will always need to eat and we will always find it entertaining. I think of food TV this way – all the fun and none of the calories.

Who would you most like to share a meal with?

My family’s from South Africa and it’s always played a very important part in my life. so I would have to say Nelson Mandela.  We all know that the best conversations come out at the dinner table. 

Food politics is a common source of discussion these days, Tom Collicchio (your fellow judge and the first chef at Gramercy Tavern in NYC) was criticized on the show for serving corn fed beef (as apposed to grass fed) at his high-end restaurant Craft in Los Vegas …. what can you say about this?

First and foremost, you have to remember that restaurants are businesses, and they have to stay in business. And though everyone thinks they want grass fed beef, most people actually prefer the taste of corn fed – it is less dry, more marbled, and less gamey, not to mention much less expensive than grass fed.

In general, do you think high profile chefs have any ethical/political responsibility when it comes to the food they serve?

There’s not a single chef  I know of that does not think about the politics of the food they’re serving.  Some have taken on sustainability in a very major way (for example Dan Barber) while others are involved in other facets of food issues.  Tom Collicchio is very focused on hunger and recently made a documentary called “Hungry in America”. I personally am on the board of City Harvest.

You often have judges that are not from the cooking world – any that stand out as incredibly fun to have had at the judge’s table?

Adrock from the Beastie Boys – the band actually has a long history of rapping about food. They have over a 100 songs with food references. 

Ok, final question, who would be your absolute dream as a guest judge on Top Chef?

Amy Sedaris – she is one of funniest people I know AND a great cook.


Your turn. Whether you watch Top Chef or not, we are now able to gorge ourselves with food content – it’s the all-you-can-eat buffet that never closes. Is there too much? Want more of some stuff that we don’t get enough of? Has it made you care more about food? Eat better? Cook better?

Related Posts (Recent Interviews)

We Need To Taste Our Life: An Interview With Abdi Assadi
Curry Is Not A Spice: An Interview with Floyd Cardoz (Winner of Top Chef Masters)

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  • Jaclyn Randolph

    I also have a slight obsession with Sir Kensington’s ketchup! The spicy variety is simply to die for.

  • Wendy (Healthy Girl’s Kitchen)

    This subject is near and dear to my heart! I grew up watching Julia Child on TV from a very young age and would stand at our kitchen sink, fooling around with the dishes and water and suds and pretend that I had my own cooking show. Next it was Grahan Kerr. Does anyone remember him? Oh, memories!

    My thoughts now are that I still absolutely adore watching cooking on television. I probably clock more hours than almost anybody. But I also think people need to be aware of the influence that television cooking has on our health. I often refer to The Food Network and The Cooking Channel as “Porn for Fat People” (I think I stole that from Saturday Night Live). The reality is that watching delicious, fatty, salty and sweet food is an appetite stimulant for many, many people (myself included). And you cannot argue that at least in America, we are way overconsuming calories. This is a complex subject, but my conclusion is this: The types of foods that are being feature on television are, for the most part, heavily contributing to our national obesity epidemic.

    Doesn’t mean I stop watching it, Top Chef is one of my all time favorite TV shows. It just means that I have to talk myself off many food ledges as I enjoy watching it!

  • Lynette

    That ketchup is delicious,tastes like fresh tomatoes to me! very good!

  • Anonymous

    My biggest influence as an adult was Jacques Pepin’s cooking show on PBS – he’s awesome! I learned so much about how to prepare foods from watching that man – esp. how to use knives.

    • Michelle Madden

      I love the fact that you brought up the knives comment — there is something about watching a master chef wield a knife that draws me in every time. Seeing an onion get reduced to 2mm cubes in under 5 seconds – now that’s entertainment.

  • es4d

    Is there too much?
    Too much in terms of making cooking/eating a contest and a win or loose scenario, when people are starving and essentially “losing” everyday just outside of the Food Network studios. Too much food prepared and wasted.
    Want more of some stuff that we don’t get enough of? More food truths. More on sustainability. More on GMOs, The Evils That Are Monsanto and how, especially in America GMO is nearly unavoidable (corn, soy, sugar (beets)). More on the realities and the the disparaging haves and have-nots of food and nutrition. A show completely dedicated to the book The Sexual Politics Of Meat by Carol J Adams….Oh, but I guess none of that is “Entertaining” is it? Ok, then, more vegetarian shows and meals, would be great and not in a pandering or placating fashion. I know most chefs think it’s criminal to not eat meat, and some think that if you don’t eat meat, you are not a food lover. I’d like to see a serious commitment to the benefits of a non meat diet. The audience is there…waiting. 
    Has it made you care more about food? Food television has made me more aware of how inconsiderate our society is about food, and hunger. Eat better? Not really. Cook better? No, not really.
    Apologies for my “salty” response.
    Thanks for the post Michelle. Looking forward to finding this ketchup…i <3 ketchup!!

  • H Den

    I greatly enjoyed your informative interview with Gail Simmons.

  • Cherelynr

    Could you do a segment on vinegar which I love? How does apple cider or or red wine become vinegar? By the way, I know what apple cider and red wine are; what is a balsamic?

    • Michelle Madden

      That would be interesting … as for balsamic, traditional balsamic vinegar is produced from the juice of white grapes boiled down to create a concentrate which is then fermented with a slow aging process which concentrates the flavours. However , the popular and cheaper types simply imitate the real thing. They are made of wine vinegar with the addition of colouring, caramel and sometimes thickeners to artificially simulate the sweetness and thickness of the aged kind. But there is no aging involved, which allows the manuf to make huge quantities very cheaply.

  • Dan Thilman

    at quick glance…
    three big disasters =
    Second season*
    Los Vegas?

  • abby

    This is a great interview.  Very insightful, especially in regard to cooking with the five senses.  I will have to try the ketchup!